KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. Strong position in emerging China.
Huge gains from implementing best practices. The company can identify better ways of performing tasks, managing restaurants or hiring new employees and can achieve huge gains by implementing these best practices in its vast network of restaurants. Market power over suppliers and competitors.
The company clearly demonstrates this with The Coca Cola Company. Wide audience reach does not only help the company to target more customers and increase brand awareness, but also to introduce new services, such as home delivery. No other restaurant brand, except Starbucks, is included in the list of the top 50 most valuable brands.
The brand value is closely related to the brand recognition and reputation.
Usually, the more valuable a brand is the better it is recognized worldwide. Brand awareness also helps to introduce new products or sell the current ones faster as the company needs to spend less money on advertising. Interbrand  Few direct competitors have such a valuable and recognizable brand, which strengthens the company.
Access the full analysisIntroduction KFC has become synonymous with foreign fast-food after its entry in China. In , KFC opened the first quick-service restaurant, which is totally a western-style, near Tiananmen Square in the capital of China, Beijing.
1. JonasShort: 1 Jonas Short: Economics of Strategy and Applications Module Convenor: Dr. Jing Zhang An Analysis of KFC’s strategies in China 2. JonasShort: 2 An analysis of KFC’s strategies in China In KFC became the first genuinely global restaurant to enter into China with its first store in Beijing.
Essays - largest database of quality sample essays and research papers on Kfc Swot Analysis Location In China. Considering China as a strategic location was based from a SWOT analysis.
Availability of Supply (Strength) There is ready access of quality poultry in the major metropolitan areas such as Shanghai, Guangzhou and Beijing. This is Kentucky Fried Chicken (KFC) SWOT analysis in Strong position in emerging China.
KFC receives half of its revenue from China, where it operates more than 4, outlets. KFC position in China is one of its main strengths as China’s fast food market is growing steadily.
Back to SWOT Analyses. Related Articles. Coca Cola. Is Tony Wang correct in assuming that China is an ideal market for KFC? Should KFC be pursuing the Chinese market at the present time?
Considering China as a strategic location was based from a SWOT analysis.