How do we define CRM?
Semester 1, Unit convenor: You MUST pass this unit in order to do this course. It contains important information about the unit. If anything in it is unclear, please consult one of the teaching staff in the unit.
Given a target customer, a product and a pricing strategy together with decisions on specific distribution channels, a marketing communications program is necessary to persuade and inform distributors and customers of the company s marketing offer.
The range of communications options available to an organisation is quite large and is increasing rapidly. Furthermore the options are becoming quite specific in their applications.
If follows that a company s communication program is an important component of this strategy. Mondays pm; room6 th floor, building E4A.
Consultation time with tutors: You are encouraged to seek help at a time that is convenient to you from a staff member teaching on this unit during their regular consultation hours.
In special circumstances, an appointment may be made outside regular consultation hours. You may, however, phone staff during their consultation hours. Students experiencing significant difficulties with any topic in the unit Mktg308 week 4 seek assistance immediately.
The timetable for classes can be found on the University web site at: Once the tutorial groups are formed, students cannot change their classes. Attendance will be taken in the tutorials.
You must attend at least 10 of the 12 tutorials failure to do so will lead to major deduction from your group-work contribution. Medical certificates must be provided if you are not able to attend a class without incurring a penalty. Students are expected to arrive on time, and not to leave until the class ends.
Students must be quiet during classes, unless of course when class participation is required. Mobile phone must be turned OFF and not simply set to silent. All laptops must be turned OFF in class. Students who disturb or disrupt in lectures and tutorial class will be asked to leave.
All students have to complete two peer assessments, one for the case study presentation and the other on the pitch project.
The lecturer has the final say in the adjustment of group-work marks taking into account peer assessment ratings. Clow and Donald Baack, Pearson, Prescribed unit materials: There will be 5 case studies students are expected to read for class presentations and discussion.
Identify and define key terms, concepts, frameworks, models and theories often discussed to in the marketing communications literature. Understand principles of brainstorming and creativity in order to develop a good communication strategy for efficient cut-through and positioning of the brand.
Gain practical knowledge on how to structure an effective marketing message. This unit contributes to this learning by helping student develop capability number 4 below italicised.
Learn to apply marketing principles and tactics in local and global markets for organisations for-profit or non-profit and governments in order to achieve commercial outcomes e. Understand how and why consumers make decisions to purchase, use and eventually dispose of products and services resulting in a better understanding of consumerism issues in both for-profit and non-profit sectors.
Learn to define a problem consistent with business decisions, determine the information need, and then gather and process data to aid those decisions. Learn how to structure a marketing message in order to achieve cut-through and position a brand through the creative and efficient use of various communication tools.Ve el perfil de John Edwards en LinkedIn, la mayor red profesional del mundo.
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Dr. Scott Grant Eckert, DBA is an adjunct, visiting, or associate faculty at various universities and business/educational consultant.
He has taught various courses across the Associate’s, Bachelor’s, and Master’s level courses in marketing, management, international Title: Looking for new opportunities and . The timetable will be available in Draft form approximately eight weeks before the commencement of the examinations and in Final form approximately four weeks before the commencement of the examinations The only exception to not sitting an examination at the designated time is because of documented illness or unavoidable disruption.
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