Let our customers do the talking! When I decided to get my real estate license, I thought I had two choices: Then my friend mentioned BrokerBreakUp. Within a matter of days, BrokerBreakUp had my brokerage up and running.
Today I am going to help agents who often have no problems verbally sharing about themselves to potential clients, but have a very hard time writing about themselves.
They find it hard to tell their own story in a meaningful way. Right in the first paragraph I want to establish that this is entirely my opinion on how biographies are to be written and a reflection of what has worked for me after a great deal of trial and error.
People want online media to help them make decisions. Your bio, your introduction video and your online assets tell that story and do so using your written content. At this point in my career, I know that when I meet with people they have often read my bio and visited my website before we chat.
When we met I find that they will reference things they found in my bio letting me know that they did a little research.
It helps that I encourage them to do so by making it easy to find and even emailing a link to it before our meeting together. It allows me to keep the focus of future meetings on them, because they have already gotten to know a little about me from my bio.
Your clients want to know who they are working with and they do indeed want to know about you personally.
They want to trust you. What does the client who is reading your bio look like, think like, what are they looking to see, what will make them want to work with you? For example, I primarily work with sellers. Therefore when I write I focus on what a 38 year old home-seller, who has probably only sold once before would want to know about me.
What would interest them? Take out a piece of paper and write a one paragraph persona of who that client is.
|Our Newsletter||Satisfaction Rating on realsatisfied Happy Sales Experience My agent was a great communicator which is very important to me. I live in Australia, and with the time difference, she had to work all hours to answer any questions or concerns I might have had.|
|Oxford MS Real Estate, Condos, and Homes for Sale - Re/Max Legacy Realty||I use my Top Agent cover feature in all of my listing presentations as well as on my website.|
John and Joy are 38 and 32 years old. They have a Golden Retriever named Pixel. You can find a great report on realtor. Your sphere may be a reflection of you, but they may not be a reflection of the majority of clients in your market place.
Put some thought into it, go somewhere where you can write and focus for the 30 minutes it may take you to write it out.
I love coffee shops for writing or sitting in front of the fireplace at home with my Golden Retriever curled up at my feet.
I do my best creative thinking at those times. Find what works for you. Is it a park bench, the lake or locked in your bathroom? Wherever it is, take advantage of that space and focus. That happens to everyone. Your bio should be fun to read, interesting and focused.
Tell them your story, but from their point of view. What benefits them about you? Unlike many other speakers in this area, I prefer a first person writing style for your real estate bio.
They know that you wrote it so write to them in a conversational manner. Answer the following questions for them: Why Are You Unique?
Remember to write with keyword that will help Google index you when people search. Make sure that you have your name, your city, your company name and other words that are unique to your market. One full-length bio that tells different aspects of your story.
This typically exists on your personal website.
You MUST have a personal website. I think the best site for most agents is Placester. I find that writing the full bio first then helps me to do a one or two paragraph summary for the short bio and then that helps me create a one sentence social media bio.Becoming a real estate agent can be a great career choice.
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As a Broker and Real Estate Agent, I have been using barnweddingvt.com for over two years. We have leveraged their Smart Data to enhance all of our marketing programs including our direct mail, email and online ads. offrs consistently generates leads and provide real value to our agents.
With the first part of my career spent in Advertising & Marketing at some of the top firms in New York and the world, I now thrive in the Charlotte metro real estate market bringing together significant backgrounds including sales, new construction, home renovations, design, staging and investment property acquisition and management.
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