How an industry is performing.
Volume of content refers to the average number of times a brand posts per month on a given platform. Engagement refers to how a brand and consumer interact and connect within their networks of relevance.
The platforms each have a number of measures of engagement such as likes, comments, re-tweets and video views. Note that engagement Swot of air nz to organic engagement.
We then gave an overall rating out of ten for the brand. The largest percentage of Facebook users are aged 18 — 29, with a skew toward females. Once a day is considered an upper limit.
Posting more than once a day can annoy Facebook users, reducing potential engagement. Posting at least once per week is a lower limit and posting less than this on average per week while remaining active on the platform is considered to be poor.
On Facebook, interactions translate into likes, comments and shares on posts made by the brand. Pre-timeline, the average lifetime of a post on Facebook was 22 hours. Research now suggests that the average lifetime is just three hours.
This presents a challenge for organisations in being able to create content that will be made available to their audience, while staying true to their objectives, purpose, and brand DNA.
Therefore, success lies largely in the content. To be considered engaging, content must either add value educate the audiencebe fun or interactive such as asking the audience for their opinionor incentivised for example: Engagement will vary depending on community size, post frequency, how long the brand has been active on the platform and the industry that the brand operates within.
This can be said for engagement across all social media platforms.
Average Facebook Engagement Rates Source: The majority of Twitter users are young adults, particularly female, aged 15 — The objective of the platform and how active a brand is on Twitter will largely determine what a good, average or poor number of Tweets per week is.
Therefore, the engagement rates good, average, and poor for Twitter are roughly half that of Facebook engagement rates. A study conducted by Social Bakers found that three tweets per day is where the highest amount of engagement can be seen.
On Twitter, engagement refers to replies, retweets, and favourites on Tweets made by the brand. Males aged 25 — 54 comprise the largest percentage of users in New Zealand, however there is a relatively even ratio of men and women users.
LinkedIn is also the principal platform for business-to-business communications. According to Buffer Socialthe most in-demand content among LinkedIn members is industry insights, followed by company news and updates regarding new products and services.
Therefore useful, informative updates receive the highest engagement rates. Interaction used to measure engagement on LinkedIn refers to likes, comments, and shares.
The best-in-class marketers posted three to four times a day, or 80 posts per month.
The average engagement rate on LinkedIn for all business pages is between 0. Below this or above this rate is considered poor or good respectively.
YouTube YouTube is the top online destination for those wanting to view videos. While the video network is considered to be dominated by a younger demographic, the largest percentage approximately two-thirds of YouTube users are aged 18 to 34 years old. Due to the nature of YouTube, we refer to consumption video views relative to the number of subscribers to a channel rather than engagement.
Nonetheless, we can assume that the average consumption on YouTube is much higher than that of Facebook.Welcome to Day 1 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge!
Share this article on Facebook or Twitter and use the #SWOT hashtag. Look here for Day 2, Day 3, Day 4 and Day 5 of the challenge. As an entrepreneur, you want to know your business inside and out so you can.
External Analysis An external analysis will be done for Air New Zealand using the strategic tools such as PEST analysis and Porter’s Five Forces aiming to identify key strategic issues which will affect the profitability of the company. (UBS Warburg Conference, , p ; Airline to put profit on menu, ) This essay gives an overview of Air NZ strategic direction.
It analysis its strengths and weaknesses (SWOT). Moreover a recommendation for a new strategy is worked out and strategy implementation issues barnweddingvt.com: $ SWOT ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia.
There are some unique strengths of Air Asia that others company could not defeat them. According to Ralph Norris Air NZ is currently facing a “strategic dilemma” which lies in the inseparability of the profitable businesses (Express Class, Engineering, freedom air) from the rather loss-making ones (Air New Zealand International, Tasman) because the loss-making ones enable the success of the profitable businesses to a large.
Market share data is often difficult to find because of commercial confidentiality. Databases worth searching include: IBISWorld A collection of industry market research reports, industry risk ratings and company research for NZ and China.